product family

product family
product family ˈproduct ˌfamily noun [countable] MARKETING
a group of similar products that are made by the same company:

• Goods belonging to the same product family are all stored together.

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product family UK US noun [C] (plural product families) MARKETING, PRODUCTION
a group of similar products: »

The Windows™ product family contains its own suite of backup applications.


Financial and business terms. 2012.

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